Social Media refers to digital platforms and applications that facilitate the creation, sharing, and interaction of content among users. These platforms allow individuals and organizations to connect, communicate, and engage with communities through various forms of content, including text, images, videos, and live broadcasts. Social media encompasses a wide range of services, including social networking sites (like Facebook and LinkedIn), microblogging platforms (such as Twitter), photo and video sharing services (like Instagram and YouTube), and messaging applications (such as WhatsApp and Snapchat). The characteristics of social media include user-generated content, user engagement through comments and shares, and the ability to build virtual communities around shared interests or topics. It plays a significant role in shaping public opinion, providing news, and enabling marketing and brand promotion.