Generative AI refers to a category of artificial intelligence that focuses on creating new content or data that mimics existing examples. It leverages algorithms and models, particularly deep learning techniques, to generate text, images, music, or other forms of media. These systems are designed to understand patterns in the data they are trained on and can produce novel outputs that resemble human-created work. Common applications of generative AI include text generation (like chatbots and automatic content creation), image synthesis (such as deepfakes or artworks generated by AI models), and music composition. The technology often utilizes frameworks like Generative Adversarial Networks (GANs) or transformer models, making it a powerful tool in various fields, including entertainment, marketing, and scientific research.