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Category: Research Methodology

Research methodology refers to the systematic plan or approach used to conduct research. It encompasses the principles, techniques, and procedures through which researchers collect, analyze, and interpret data. The methodology outlines the framework for the research project, including the type of research (qualitative, quantitative, or mixed methods), research design (experimental, descriptive, correlational, etc.), data collection methods (surveys, interviews, observations, etc.), and data analysis procedures.

It also involves the rationale behind selecting specific methods, ensuring the validity and reliability of the findings, and addressing ethical considerations in the research process. A well-defined research methodology is crucial as it guides researchers in their study and allows others to replicate or build upon their work.

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